In brief: Freeview picks Little Red Rooster, PLMR hires ex-Tory MP, Wildfire wins Cello

Freeview picks Little Red Rooster, PLMR hires ex-Tory MP Neil Carmichael, TV maker appoints Wildfire, Zyme relocates, and more from PRWeek UK.

Little Red Rooster wins Freeview

Television service Freeview has appointed consumer tech agency Little Red Rooster to a retained product PR brief. The agency has been tasked with raising awareness of the brand's smart TV offering, Freeview Play, and establishing the platform as a credible alternative to subscription-based TV. The brief includes media outreach, campaign planning and execution, and creative counsel. 

PLMR appoints former MP Neil Carmichael

Lobbying and media relations agency PLMR has appointed former education select committee chairman and ex-Conservative MP Neil Carmichael as a senior adviser. Carmichael will work for PLMR one day a week to provide counsel to clients and contribute to business growth, the agency said.

TV maker Cello appoints Wildfire PR

Television manufacturer Cello has appointed specialist tech PR agency Wildfire to raise its profile in the UK and increase awareness of its product range. The agency said it would achieve this by introducing a product review programme and bolstering thought leadership activity.

Life sciences firm hires global comms chief

Swiss life sciences business Zaluvida Corporate has hired Daniel de Carvalho to the newly created role of global director of communications. Formerly corporate comms lead at Ryanair between 2007 and 2012, de Carvalho will help Zaluvida introduce biotech innovations to a wider audience, and position it as a leader in tackling healthcare challenges, the company said in a statement.

K&H Comms launches lifestyle division

London agency K&H Comms has launched a lifestyle division in response to increasing demand from lifestyle brands looking for representation, the agency said. The division, led by Anna Olszewski-Lewis, will focus on influencer and communication strategies.

Zyme relocates to 'expand its portfolio'

Specialist agency Zyme Communications has relocated to the Cambridge Innovation Park to help expand its client portfolio, develop new partnerships and allow its team (below) to grow. The agency provides PR and marketing services for life sciences businesses.

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