The PR industry has long been challenged to align measurement with the fantastic work communications professionals do. In an exclusive interview with PRWeek, Cision CEO Kevin Akeroyd talks to editor-in-chief Steve Barrett about a future where data and technology expand the way stories are crafted, relationships curated, and engagements valued.
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Partner Content: Cision CEO - PR's future lies in tapping the right tech to attribute value
Kevin Akeroyd on how communications pros can leverage tech and data to demonstrate PR's value to the C-suite
