Lewis wins UK consumer tech briefs with HyperX and Drayton

Lewis has won two new consumer tech clients - a smart heating solution and a gaming accessories maker.

It begun work last month with HyperX, a provider of flash drives, keyboards, headsets and other peripherals for UK online gamers, on a year-long brief.

Lewis will lead creative consumer brand campaign to put HyperX on the map as a high-performance product for the gaming industry. The brand sponsors more than 30 e-sports teams and is the main sponsor of the Intel Extreme Masters series of gaming competitions.

HyperX, a division of Kingston Technology, has previously worked with non-UK offices of Lewis, but never on a retained basis. HyperX also works with the UK-based tech agency Zaboura.

Shane Herrington, brand marketing manager EMEA at HyperX, said: "It’s a very exciting time in e-sports and we are pushing the boundaries of high-performance and gaming experiences. Lewis will help us tell that story."

The other client is Drayton, for whom Lewis will promote a new tech-based domestic smart heating product, which launches next month, as an alternative to Nest and Hive, aiming to promote its products across a broad age range.

Lewis has previously worked with Drayton's parent company Schneider Electric on b2b briefs. Work began in the spring.

Around a fifth of Lewis' global business and a quarter of its EMEA work is in consumer PR. The firm took on Grayling's global head of brands Daniel Cohen in a senior EMEA brand role in June.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.