Digital Edition: August 2017 issue

Welcome to the digital edition of the August 2017 issue

PRWeek August

Featured in this issue: 

40 Under 40: As PR continues to evolve and grow, a new generation of leaders is stepping forward to answer the industry’s toughest questions and redefine the marcomms sector. PRWeek honors these innovators with its annual 40 Under 40 list, highlighting the unique, game-changing ideas of the future.

Newsmaker: CCO Liliana Esposito reveals how Wendy’s not-so-serious social media persona helped it hit the jackpot this year when the #NuggsForCarter phenomenon took Twitter and the nation by storm. The comms leader also talks about her role with the Dave Thomas Foundation for Adoption, named after the company’s founder.

Cannes Lions Roundup: The most decorated initiatives at the annual Cannes International Festival of Creativity highlighted issues such as diversity and the environment, which drew attention and drove conversations around the globe. Some of the biggest winners and most fearless campaigns are showcased.  

Brands In Motion Panel: Industry leaders from Zillow Group, REI, Starbucks, and WE Communications met in Seattle for a WE-hosted event to discuss why brand communicators must work with all stakeholders to convey the right message, particularly in these turbulent times.

Health Matters: Despite not being FDA approved, many companies are turning to medical marijuana and cannabis products to treat ailments, including Kannaway, which markets cannabis nutritional supplements. And for the Wellness File, Ryan Kules from the Wounded Warrior Project examines some misconceptions about PTSD and tells the public how to break through the stigma.

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