40 Under 40 2017: Stephanie Shaw

Director of communications, 7-Eleven, 37

It’s no surprise that 7-Eleven, the world’s largest convenience store chain, recruited Stephanie Shaw to the client side.  

While at Ketchum, Shaw rose to VP and directed large account teams supporting Darden, FedEx Office, and 7-Eleven, among others. Within 24 hours of President Barack Obama accusing his Republican rivals of sitting around "sipping on a Slurpee" rather than getting the job done, Shaw and her team hijacked the story and within a week kicked off a three-phase PR campaign.

While running the 7-Eleven account at Ketchum, Shaw also led integrated marketing efforts that capitalized on the popularity of the brand’s coffee to conduct a just-for-fun "7-Election" presidential election coffee-cup poll. Driving a 5% increase in coffee sales, the campaign earned two Silver Lions at the 60th Cannes Lions International Festival of Creativity.

After joining 7-Eleven, Shaw sidestepped personal and professional roadblocks to transform communications for the company’s over 4,000 North American franchisees. Her commitment to ensuring franchisees have convenient access to accurate and relevant information that drives business results and furthers the brand led Shaw to overhaul the franchisee newsletter and the corporate website.

To further facilitate communication, Shaw envisioned, researched, created, tested, and fast-tracked the 7-Eleven Stores App, a franchisee-only smartphone tool that launched at the company’s annual franchisee conference this January. Believed to be the first enterprise-wide app for a U.S.-based franchisee organization, the service has been embraced by those hungry for around-the-clock information that informs business decision-making.

  • An advocate of police officers and others who have been injured or killed in the line of duty, Shaw actively supports victims’ rights — especially since her husband, Bryan, a police officer at El Centro College in Dallas, was shot and seriously injured.
  • At Ketchum, Shaw spent several years spearheading the Dallas office’s participation in PRSA Pro-Am Day, an annual event in which college students are paired with professionals to explore the day-to-day workings.
  • She is the assistant coach for her twin sons’ soccer team.

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