40 Under 40 2017: Rachi Govil

EVP and deputy director, New York Healthcare, Cohn & Wolfe, 34

Rachi Govil has helped build Cohn & Wolfe’s New York Healthcare practice into one the most notable groups within the agency.

Her passion for public health blossomed early in her career when she was involved in a number of initiatives, including her marketing and communications programs on youth tobacco control with state health departments designed to empower teens to understand the mechanics of tobacco company marketing. Her work in that arena earned her national recognition by former Surgeon General Richard Carmona.

In her career with FleishmanHillard, she learned the ins and outs of healthcare communications on campaigns, including the Susan G. Komen Breast Cancer Foundation college tour launch and data publicity for one of the first drugs approved for Alzheimer’s treatment.

After joining Cohn & Wolfe, where she’s been a member of the team for the past 12 years, she has led some of the healthcare practice’s largest accounts and secured two of its three largest pieces of business. Govil has a strong track record of growing business and delivering quality work, strong counsel, and diversified offerings, while developing deep relationships across all client touchpoints.

In 2016, she launched Sanofi Genzyme’s vs.MS, an integrated, multi-stakeholder, and global campaign utilizing an interactive media platform to shed light on the impact of MS. The campaign became a marquee example of C&W’s digital and mobile strategies.

  • When a client faced a large issues project, Govil moved in-house for nine months to run project management globally. The project led to several accolades, including an award typically reserved for in-house employees.
  • During a $250,000 client project, Govil grew the business into one of the healthcare practice's largest accounts, maintaining the business year-over-year and increasing it by 1,700% over five years.
  • She led Bayer’s Men Who Speak Up campaign, raising publicity via prominent influencers and engaging social media. The campaign successfully gained attention of consumers, leading to a nomination for Marketing to Men at an industry awards program.

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