Maury Donahue’s challenge at FedEx is to bring internal and external stakeholders together to establish sound campaigns that educate policymakers and the general public on FedEx policy priorities.
She has worked with her FedEx regulatory and public affairs communications team, established six years ago, to simplify complex issues and focus her audience on the most important message. Donahue has worked to bridge gaps and educate her internal clients on the benefits of good PR. Her team has enabled the brand to expand its voice and influence.
Donahue’s recent efforts focused on communicating the importance of global trade. With over 80% of the world’s purchasing power outside the U.S., trading with the world isn’t an option — it’s a necessity.
Donahue launched an internal effort to reinforce the message that increased trade helps FedEx employees, customers, the company, and the country. She explained that global trade helps customers, grows business, and expands opportunities throughout America.
Recognizing FedEx has a unique opportunity to cultivate a powerful grassroots base of support that is well informed and equipped to deliver the company’s distinctive perspective and voice across a wide range of high-profile public policy issues, her team created the FedEx policy platform to educate a broad range of stakeholders and activate company team members.
The FedEx Policy Perspectives website and @FedExPolicy Twitter account enables the team to share details on its policy positions with a wide audience. These educational components are complemented by the FedEx Advocacy Center, which functions as a portal for team members to take action on critical issues through letter writing and social media engagement targeting elected officials.
- She served as a special assistant in the Office of Media Affairs in the White House.
- Donahue served as the Republican National Convention associate director for regional and caucus media, and she worked at Fox News Sunday.
- The FedEx team member also works with Vital Voices, a global organization that searches the world for women leaders with a daring vision.