Long-term comms vision crucial to 'unstoppable' global expansion of European football

A "longer-term" communications vision is crucial for Europe's elite football clubs if they want to expand their brand in a sustainable way and build their fan culture globally, according to a new report.

by Robert Smith
Comms at elite football clubs must be nimble if they're to attract international fans
Comms at elite football clubs must be nimble if they're to attract international fans

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