When the polls closed at noon today (Friday), a campaign featuring the diver Tom Daley had made a graceful splash-free entry into the water, while its rivals belly-flopped into ignominy.
This clever celebrity endorsement saw British Olympic diver Tom Daley take selfies mid-backflip using the new HTC U11 smartphone, to demonstrate its ‘squeezable selfie’ function and the fact it is waterproof to one metre.
The campaign produced some eye-catching images that showed off the capabilities of the device. Agency Hope&Glory produced the campaign for HTC - see the full video at the end of this story.
The video below shows Daley’s attempts to create the splashing selfie. Read about the other four campaigns here.