Brengle launches M&C Saatchi PR's 'Influencer Squad'
M&C Saatchi PR director Meredith Brengle has relocated from New York to London to lead the agency's new Influencer Squad, a team (pictured above) which will advise clients on influencer campaigns. Squad member Chris Hides, who is also the agency's MD and founder, said influencers were too often "being used as a tactical not a strategic tool". Influencer campaigns alone are predicted to contribute 15 per cent of M&C Saatchi PR's revenue in 2017. Brengle joined the agency last year in New York, arriving from Weber Shandwick.
FTI lands Rivera
Juan Rivera, formerly a Mexico-based partner at Llorente & Cuenca, has joined the strategic communications division of FTI Consulting. Spanish native Rivera, who has more than 20 years of comms experience, will be based in Madrid and work with EMEA chair Kevin Hewitt.
Say launches cyber security network
Say Communications has launched Sotiria, a network of comms agencies with a presence in 15 countries, all of whom have a physical and cyber security specialism. Say is the UK arm of the network, while Ackermann PR is the US representative. Sotiria complements Plexus, the broader international network of tech agencies founded by Say in 2000.
Jargon's Eureka moment
Jargon PR has been appointed by Glasgow-based tech solutions firm Eureka Solutions. It will run a content-focused campaign to boost awareness of its services throughout the UK tech and business press, later expanding into European media.
Journo joins Acuity
The b2b agency Acuity has taken on Mindi Chahal as content editor. Chahal was most recently a senior writer at Centaur-owned b2b title Marketing Week.
Little Miracles at The Clerkenwell Brothers
Start-up agency The Clerkenwell Brothers has been taken on by organic tea and fruit drink firm Little Miracles to oversee its creative marketing and UK press office, with the agency's new PR executive Kassi Emadi tasked with expanding the agency further into PR.