DIARY: Champagne info group seeks bubbly coverage
An early entry for PR event of the year reaches Diary from the
Champagne Information Bureau. Taking place on 19 March at Whitehall's
Banqueting House, the bureau's annual wine-tasting event is hoping to
amass around 350 PROs and journalists to sample 204 types of fizz.
Francoise Peretti, CIB director and Peretti Communications founder, says
guests are free to forego spittoon duties. At last - an organisation
hoping to win coverage has opted to go straight to the heart of the
media industry - by going straight to its head.
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