DIARY: Champagne info group seeks bubbly coverage

An early entry for PR event of the year reaches Diary from the Champagne Information Bureau. Taking place on 19 March at Whitehall's Banqueting House, the bureau's annual wine-tasting event is hoping to amass around 350 PROs and journalists to sample 204 types of fizz.

Francoise Peretti, CIB director and Peretti Communications founder, says guests are free to forego spittoon duties. At last - an organisation hoping to win coverage has opted to go straight to the heart of the media industry - by going straight to its head.

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