MEDIA BRIEFS: IPC launches Buying for Baby

BUYING FOR BABY: IPC is launching Buying For Baby, a publication to accompany its Practical Parenting magazine. Hitting the news-stands tomorrow, it is aimed at mothers-to-be as well as parents, and is billed as 'the essential consumer guide' to baby products. The editor is Linda Shand and editor-in-chief is Jayne Marsden. Buying for Baby will be on sale for 12 weeks.

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