INTERNATIONAL: Ogilvy PR Worlwide picked for Vardenafil

NEW YORK: Ogilvy PR Worldwide has been picked to handle communications and branding efforts for Vardenafil, a direct competitor to the Pfizer blockbuster Viagra. No budget was disclosed,but it is expected to be Ogilvy's largest pharma client. Vardenafil, produced by Bayer and co-marketed by GlaxoSmithKline, is set to get final FDA approval in the autumn.

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