INTERNATIONAL: Ogilvy PR Worlwide picked for Vardenafil
NEW YORK: Ogilvy PR Worldwide has been picked to handle
communications and branding efforts for Vardenafil, a direct competitor
to the Pfizer blockbuster Viagra. No budget was disclosed,but it is
expected to be Ogilvy's largest pharma client. Vardenafil, produced by
Bayer and co-marketed by GlaxoSmithKline, is set to get final FDA
approval in the autumn.
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