Watch: IBM Watson's Mark Simpson on AI and marketing

PRWeek chats with IBM Watson's Mark Simpson at the Cannes Lions International Festival of Creativity.

Mark Simpson, VP of offering management and strategy for IBM Watson Marketing, talks about how AI will affect marketers and change how they do their jobs.

This video first appeared on

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Already registered?
Sign in