Suicide prevention campaign will target people who live and work in City of London

The City of London, police, health organisations and businesses have joined forces to launch a suicide prevention scheme called 'Release the Pressure'.

The City of London suicide prevention campaign will use posters encouraging people to ‘release the pressure’
The City of London suicide prevention campaign will use posters encouraging people to ‘release the pressure’
Running until 19 July, the month-long campaign will call on people who live or work in the City of London to safeguard their mental health and wellbeing by asking for help if they feel they need it.

A spokeswoman for the City of London Corporation told PRWeek: "The City of London Corporation’s Business Healthy and Public Health team are leading on this campaign, with support from the City of London Corporation’s corporate communications and the City of London Police’s communications teams."

She added: "The campaign is also being promoted internally to City Corporation staff through the intranet and other assets. While we are focusing on those living in and visiting the City, it’s important to remember our large workforce, too."

The campaign aims to warn people that normal everyday issues, such as stress, money worries, bereavement, burn-out, loneliness or divorce - if bottled up - can lead to someone reaching a crisis point.

In some cases, suicide is the most severe manifestation of this negative spiral.

Sixty posters encouraging people to ‘release the pressure’ before things get too bad are being displayed throughout the Square Mile, including in tube and rail stations. 

In addition, digital adverts are running on popular smartphone apps, including Facebook, within the Square Mile.

The adverts encourage people to visit a campaign webpage for information and contact details on 24-hour crisis support services, such as the Samaritans. 

While figures are not yet available, a significant number of people are already accessing the web page to find out about help available to them, according to campaigners.

There needs to be an open discussion about suicide, according to Joyce Nash, chairman of the City of London Corporation’s Health and Wellbeing board.

She said: "It’s time to stop the silence and discuss suicide within the wider context of mental health. Mental illness has a wide array of causes and seemingly low-level stressors, if left alone and without support, can turn into something more serious."

Nash added: "Mental health is entering wider discourse – as shown by the Royals’ spearheading of the Heads Together campaign and initiatives such as the Lord Mayor’s Appeal’s "This Is Me – In the City" green ribbon campaign during this year’s Mental Health Awareness Week.

"We are working closely with partners the City of London Police, Samaritans and City businesses to support people facing mental health issues. We hope this campaign can reach people who are suffering and let them know that help and support are available, confidentially and for free."

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