'Crisis management has become top of people's agenda now, for all the wrong reasons. Our service reports precisely where firms are well-prepared and where they need help, before the crisis hits. Creating a crisis plan on the spot is like trying to jump on a galloping horse. It only works in old Westerns,' he said.
Although there are several other strategic counsel services dealing with crisis comms, Lankester said he had experienced interest from the oil and energy, pharma and transport sectors.