Mulcaster all set to run First Drinks Mateus Rose PR

First Drinks Brands has handed the PR account for its leading Portuguese wine brand Mateus Rose to Mulcaster PR & Marketing.

The agency won a two-way pitch to secure the brief. Deputy MD Zanny Gilchrist this week returned from maternity leave and will head the four-strong account team. She will report to First Drinks marketing manager Alec Gutherie.

Mulcaster's brief is to handle the wine brand's trade and consumer PR.

It adds this account to its existing portfolio of work for First Drinks, which includes corporate and trade for the First Drinks portfolio of 18 brands, as well as individual programmes for six key brands including Glenfiddich, Campari and Russian vodka, Stolichnaya.

First Drinks was established in 1942 and has a reported turnover of £100.54m per year.

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