The consumer project involves a link-up with British Design and Art Direction, the professional association for creatives in the ad and marketing industries.
A Lycos spokesman said the project focus would aim to 'attract as many eyeballs as possible and drive new users to the site.' The project takes off at the beginning of April and is expected to last until June.
JCPR will work as part of a 'virtual team' alongside media agency BBJ, ad shop Mustoe Merriman Levy and Lycos UK marketing director Nicole Morse. JCPR founding partner Robert Phillips will head the account.