DIARY: 'Dateless' Ball raises funds... but not romance

A significant date in the calendar is usually an opportunity not to be missed for a promotional stunt, and so Valentine's Day proved last week.

From bizarrely-clad actors delivering chocolates to plug the merger of PR and events firms HP:ICM and LiveDesign, to Mencap's suave Fallen event, schmoozing was very much on the agenda.

But the British Red Cross's 'Desperate and Dateless Ball' proved the best of the bunch.

Needless to say, the title encapsulates the theme of the Virgin Mobile-backed event, which sought to set a new world record for the most consecutive blind dates. The aim (aside from assisting singletons) was to raise cash and inspire a little loyalty to the charity among the young.

The same, sadly, could not be said of Diary's blind date. There may be no shame in attending a 'desperate and dateless' party, but there is plenty of shame in heading home unaccompanied.

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