Six agencies on shortlist for NTL consumer remit

Cable TV firm NTL is repitching its entire UK consumer PR business, believed to be worth £250,000.

The group has so far compiled a pitch shortlist of six agencies, believed to include Shine Communications, the hatch-group, Ketchum and four-year consumer incumbent Lexis PR.

It is expected pitches will take place in the next two weeks with a decision by the middle of March.

NTL's consumer brief spans its entire product range, including digital TV, internet broadband and mobile services.

But it is understood the brief will focus on two areas: digital TV and broadband.

NTL head of media relations Malcolm Padley said: 'Consumer PR is central to our marketing plans for 2002. We have some exciting launches coming up and consumer PR has got a really important role to play in our overall plans, which will focus on up-sell and retention.'

The brief looks set to target a range of consumers, including parents, children and teenagers.

NTL has committed resources to PR across the group while marketing has suffered redundancies and budget cuts.

The group axed 40 marketing staff last month, but said at the time that it was business as usual for the PR function (PRWeek, 18 January).

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