Fur traders to launch PR push to halt ban on work

Fur traders are to launch a PR push aimed at halting a pan-European ban on their work. Fur farming is already illegal in parts of Austria and will be in England and Wales from 2003. The International Fur Trade Federation, fearing other countries will follow, has now launched a PR campaign. France-based consultant Mary Donavan has been recruited to handle a joint public affairs and media relations campaign across Europe aimed at giving a more positive shine to the sector. She said animal welfare work the fur farmers carried out and its importance to the fashion industry would be highlighted: 'There is a lot of misinformation based on ignorance.

My main aim is to get the facts out. The IFTF spends thousands of pounds each year on research into animal behaviour and welfare.' Donavan, who specialises in the agriculture sector and has clients including the European Commission, reports to IFTF executive director Julliete Bayley.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Already registered?
Sign in