Fur traders to launch PR push to halt ban on work
Fur traders are to launch a PR push aimed at halting a pan-European
ban on their work. Fur farming is already illegal in parts of Austria
and will be in England and Wales from 2003. The International Fur Trade
Federation, fearing other countries will follow, has now launched a PR
campaign. France-based consultant Mary Donavan has been recruited to
handle a joint public affairs and media relations campaign across Europe
aimed at giving a more positive shine to the sector. She said animal
welfare work the fur farmers carried out and its importance to the
fashion industry would be highlighted: 'There is a lot of misinformation
based on ignorance.
My main aim is to get the facts out. The IFTF spends thousands of pounds
each year on research into animal behaviour and welfare.' Donavan, who
specialises in the agriculture sector and has clients including the
European Commission, reports to IFTF executive director Julliete Bayley.
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