STOP PRESS: PiranhaKid hired to promote Britney Spears' debut

CONSUMER: PiranhaKid, the Hill & Knowlton-backed consumer agency, has been hired on a two-month brief to promote Britney Spears' cinematic debut, Crossroads, in the UK. Agency consultant Christina Chale will work in-house with Momentum Pictures for the duration of the brief.

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