Smee takes EMEA director role at Lewis but Purestone co-founder Butler departs

James Smee has been given the role of director of EMEA digital marketing at Lewis three years on from his agency Purestone being acquired by the global firm - but co-founder Simon Butler is departing.

(L-R) Lewis founder Chris Lewis, UK MD Giles Peddy, Butler and Smee pictured in 2014
(L-R) Lewis founder Chris Lewis, UK MD Giles Peddy, Butler and Smee pictured in 2014

Smee is based in London and reports to Daniel Cohen, who arrived at Lewis earlier this month in a senior vice president role having previously been Grayling's global head of brands.

In May 2014, Lewis acquired UK-based digital marketing agency Purestone in an all-cash transaction, with its 20 staff and founding duo of Butler and Smee all moving over.

The Lewis Purestone business unit will now be led by by the firm's creative director Simon Billington.

Lewis has a 60-strong EMEA digital marketing practice with half the staff based in London, and the rest across the agency's other European offices, led by Cohen.

Smee said: "Over the last three years with Lewis Purestone, I have seen the increasing demand for more integrated services. There's a very real opportunity to drive our digital marketing practice across EMEA."

Of Butler's departure, Cohen said: "After more than a decade building the agency and following the successful integration into Lewis, Simon decided to explore a new career opportunity. We are grateful for everything Simon did and achieved with Lewis Purestone, and wish him well for the future."

Lewis has 550 staff across 30 offices throughout Asia, Europe and North America. Recent EMEA client wins include Dutch retailer HEMA and audio equipment firm Jabra.

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