Jack Daniel's stages pitch

Whisky brand Jack Daniel's is pitching its six-figure consumer PR brief.

The Tennessee-distilled bourbon is owned by drinks firm Brown-Forman, and managed in the UK by Guinness UDV. According to Guinness UDV brand PR manager Clare Fleerackers, five agencies - including Guinness retainees Countrywide Porter Novelli, Lexis PR and incumbent The House - are on the five-strong pitchlist.

The latter will continue marketing work, but the company has decided to hire a designated PR agency for the first time on this brand.

It is understood that the pitches are taking place this week with a view to making an appointment 'within a couple of months'.

B-F acquired the JD distillery and brand in 1956. Other brands in its portfolio include Southern Comfort whisky and Finlandia Vodka.

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