MEDIA: Zest boosts alternative health pages

Health and beauty monthly Zest is dropping fashion pages in favour of alternative health coverage.

The National Magazine Company title's revamped content will appear in the April issue, which will hit the news-stands in mid-March.

Acting deputy editor Rebecca Frank will oversee the health pages, which will cover conventional medicine, emotional health and alternative remedies.

Editor Alison Pylkkanen said: 'Fashion will be included in the mix as and when appropriate.' Health fashion items, such as trainers, will be reviewed along with holiday clothes, such as swimwear, on a seasonal basis, she said.

Zest is redistributing the eight-to-ten fashion pages among beauty, travel and food. The changes will also see an increased emphasis on beauty products.

Pylkkanen added: 'We want to make it more accessible. Readers want to get to the reward quickly. Everyone is interested in health; it's like a new religion, a big part of conversation for women.'

Frank, formerly features editor, is covering deputy editor Linda Bird's maternity leave.

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