INTERNATIONAL: Barilla is planning global push

PARMA: Italian food giant Barilla is planning a global corporate communications push following a major PR review. Edelman PR Worldwide has been tasked with developing Barilla's corporate brand equity and positioning in various countries, including the US, Germany, France, Italy, the Nordics and Spain.

Have you registered with us yet?

Register now to enjoy more articles and free email bulletins

Register
Already registered?
Sign in

Would you like to post a comment?

Please Sign in or register.