Last August, Kevin Akeroyd ascended to the most watched role in marketing services technology when he was named CEO of Cision, replacing Peter Granat. He inherited a company that has grown astronomically in size — from $130 million in revenue to more than four times that — and in capabilities in recent years from its journalist database roots.
Akeroyd has shown no indication he wants to slow down the pace of expansion at a company that has gobbled up Vocus, Gorkana, PRWeb, PR Newswire, Viralheat, Visible Intelligence, and iContact in the past few years.
Akeroyd called his hire an "acceleration" of Granat’s acquisition strategy. To that end, Cision said in March that it plans to merge with blank-check company Capitol Acquisition Group III, giving the combined company a $2.4 billion enterprise valuation and a capital injection of about $325 million.
Look for Cision to continue to consolidate its grip on the marketing services platform industry under this veteran of Salesforce.com, Badgeville, and Oracle Marketing Cloud, where he led all customer-facing aspects of the company. "We will be acquisitive going forward. There are a few pieces we need to round out the platform to make it holistic and broad," Akeroyd said in October in a shot across the bow to competitors.