Barby Siegel, CEO, Zeno Group: Power List 2017

2017 rank: 35

Barby Siegel, CEO, Zeno Group: Power List 2017

I met Barby Siegel in 2002 when I was the untested U.S. CEO of Ogilvy PR, desperately recruiting a global marketing practice head. One thing led to another and she soon joined our firm. As an expression of gratitude, my wife and I had the Siegels to our home for dinner. During the evening, her husband Fred took me aside and said, "You don’t know what you have with her. She is an incredibly hard worker."

Truer words were never spoken. During her Ogilvy PR tenure, Barby was one of the hardest working leaders I have ever seen and a force of nature for the entire firm. We were pitching more, winning more, and having exponentially more fun.

Talent flocked to work with her. Clients were handled with the personal touch, panache, and winning strategies. She was driven to succeed, but your success mattered to her, too.

Since taking the helm of Zeno Group six years ago, Barby has soared to even greater heights — and taken Zeno with her. If the agency’s growth and accolades are any indication, it is flourishing under her leadership. 

But what I admire most about Barby is she enthusiastically excels at being a daughter, sister, wife, and mother of two daughters who adore her.

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