Quinn Kilbury, senior brand director, Heineken: Power List 2017

2017 rank: 31

Quinn Kilbury, senior brand director, Heineken: Power List 2017

It’s been my experience that a lot of senior marketers operate from a position of fear and a close familiarity with the lowest common denominator.

Quinn is not your average executive. He’s fearless, fun, and thoughtful. He’s informed, humble, and exudes expertise and integrity.

And perhaps most importantly, he repeatedly delivers: From his subversively innovative and effective leadership with Newcastle Brown Ale, which garnered him a prestigious Adweek "Brand Genius" award and reminded the industry that you have no choice but to outthink the competition when you can’t outspend them, to his current highly admired and meaningful work with Heineken, this is a guy who practices what he preaches.

What I like most about Quinn is that he believes what we do as marketers has consequences, that we can’t continue to bombard people with annoying and increasingly ignorable ads anymore, and that impactful communication that centers around people, projects, and platforms is what truly matters — and also a great way to sell more beer.

Quinn is one of the good guys, a big thinker who believes creativity is a business imperative. I wish we could find a way to clone him.

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