It’s unprecedented for one company to have two representatives on the Power List, but when an agency has been named PRWeek’s Global and U.S. Agency of the Year for three years running, you have to take notice and ask why.
In Weber Shandwick’s case, the Interpublic firm not only thrives due to strong and composed leadership from Andy Polansky, but also from the strategic and creative chops demonstrated by second in command Gail Heimann, whose skill sets dovetail perfectly with the CEO.
Heimann is beloved by staffers and adds special sauce to Weber’s mix of services. In the past year, the agency’s work also achieved high honors in PRWeek’s U.S. and Global Awards, driven by Heimann’s relentless energy and inspiration.
U.S. campaigns include Excedrin — The Migraine Experience for GSK Consumer and Breaking the Silence on Hepatitis B in the Asian-American Community for Gilead Sciences. Then there is really important global work such as Daughters of Mother India for Vibha Bakshi, #BrutalCut for ActionAid U.K., and The Alphabet of Illiteracy for Pearson, plus Music Makes it Home for Sonos.
The DNA of Weber’s creativity and strategic thinking bears the unmistakable stamp of Heimann’s leadership and will stand the firm in good stead if she eventually takes over for Polansky.