Golin is adamant its unique tri-CEO approach is totally workable and the three hombres in question who took over the reins of the Interpublic agency from longtime incumbent Fred Cook are the best of friends and perfectly capable of making this unusual arrangement work.
While it is true that Matt Neale, Jon Hughes, and Gary Rudnick are indeed very close friends and make an effective team, our hunch is that one of these gentlemen will eventually emerge as the long-term successor to Cook.
If PRWeek had to make a choice, our money is on the jovial Brit Neale, the self-styled James Bond of PR who revitalized Golin in Europe and headed stateside two years ago. Neale is now doing a similarly stellar job at the firm’s New York office.
As Cook said in the 2016 PRWeek Agency Business Report, "A lot of the business we’re winning is due to Matt’s move. He’s a great new-business guy and a talent magnet."
Behind his jovial nature lies a steely ambition, and in a sad year for the agency when it lost iconic founder Al Golin this April, Neale is leading the charge in creating new stories to rival Al’s legendary partnership with Ray Kroc at McDonald’s forged 60 years ago.