In the wake of Donald Trump’s election to president in November 2016, the American Civil Liberties Union’s comms team positioned the organization as a leader of the resistance. And the ACLU’s CCO, Michele Moore, has been at the forefront of its defiant public message.
The day after the election, the ACLU tweeted, "Should President-elect Donald Trump attempt to implement his unconstitutional campaign promises, we’ll see him in court."
The organization stuck to its word. In late January, when Trump signed an executive order barring refugees from entering the U.S., it filed a lawsuit against the ban of two Iraqi refugees who had been detained at JFK International Airport.
In response to Trump’s order, the ACLU also raised more than $24 million from over 350,000 individual online donations in a two-day period — six times what the ACLU normally receives in a year. Additionally, the number of members doubled in three months to 1 million.
Moore, who has been at the ACLU since 2015, has a 25-year career in legal training and strategic comms skills. She previously served in senior leadership roles at Lifetime Networks, BET, Nickelodeon, and the National Urban League, where her work led to the modernization of its brand identity and an expanded digital footprint.