In brief: KMPR wins IVF account, rebrand for Richmond Towers, Calacus kicks off Letou brief

KMPR wins IVF account, LDR to launch vodka, Calacus kicks off Letou brief and more from PRWeek UK.

KMPR wins IVF account

The Greek IVF clinic New Life has appointed KMPR to run its media relations activity in the UK. The agency will work to boost the clinic's profile to consumers and customers as New Life embarks on a campaign to raise awareness in younger women to check their fertility and freeze their eggs.

Richmond Towers rebrands

Richmond Towers Communications, the independent London firm that claims to be the UK's longest-established PR agency, has rebranded to become Richmond & Towers. The rebrand includes a new look website, social media, and other collateral, featuring creative work by Mob Design. The new name harks back to the agency's origins - its founders were Suzanne Richmond and Marjorie Towers.

LDR to launch vodka

LDR Creative has been appointed as the lead agency to launch Tom of Finland Organic Vodka. The agency will build a launch strategy for the product as well as handling all trade and consumer PR activity.

Calacus kicks off Letou brief

International gaming company Letou has appointed independent sports PR agency Calacus to promote its shirt sponsorship of Premier League football club Swansea City for the coming season. This includes promoting 'Letou Goals for Good', an initiative to support local charities.

RealVNC hires AprilSix Proof

Tech PR agency AprilSix Proof has been appointed by remote access software provider RealVNC to communicate and promote its offerings to the market. Based in Cambridge, RealVNC was founded in 2002 and its products are used across a range of professional and industrial applications.

Smoking Gun works out with Les Mills

Global fitness classes brand Les Mills has appointed Smoking Gun PR to run a 12-month campaign aimed at building awareness of the brand, its classes, health-and-fitness research, online subscription services, instructor recruitment and events such as their fitness festival Les Mills Live for trade and consumer media.

Read next: Golin wins De'Longhi brief, Pitch picked for sports platform, documented success for KC and more from PRWeek UK

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