One of the director of press's duties will be to handle strategic media relations for Pop Idol winner Will Young, who signed to BMG this week following his victory over Gareth Gates on the programme's final last week. Gates has also signed to the label.
The director of press will report to vice-president of media Nigel Sweeney and head a PR team of six. This is largely made up of dedicated RCA and Arista PROs.
Sweeney said this was the last of three media areas to gain a director-level head. Alex Crass and Jackie Quaife currently hold the positions of director of radio and director of TV, respectively.
He said: 'We felt there was a need to have a stronger leader on the press side with an emphasis on strategy.'
The director of press will also co-ordinate campaigns for Dido, Westlife and Whitney Houston, among others.
BMG is one of the world's biggest music distributors and has more than 200 labels, including Ariola and Windham Hill. It also distributes for Jive Records, which boasts artists such as Britney Spears and the Backstreet Boys.