Which agencies are winning the Brexit advice arms race?

What will the real impact of Brexit be? Nobody really knows - but one clear consequence of the referendum was to spark an arms race among UK PR firms keen on bringing in Brexit knowledge.


Here, we run down which UK agencies have been the busiest in bringing in Brexit-savvy talent from the ranks of political spads, the official campaign groups and elsewhere in the world of diplomacy and government.

Of course, as this only covers recent hires from organisations and bodies directly involved in the politics of Brexit, it does not purport to rate the quality of agencies' Brexit advice. It provides a snapshot - not an exhaustive assessment - of some agencies' attempts to make themselves relevant through recruitment.

We are allocating one, two or three points to Brexit advisers brought in by agencies, based on their experience and seniority. Further names will be added as they are recruited, and previous hires may be added as they come to light.

Further details on criteria can be found beneath the table.

To be listed in this table, employees should:

  • be UK-based or work predominantly through a UK office
  • have been hired since the 7 May 2015 UK General Election, in which David Cameron’s victory committed the country to an EU referendum
  • have previously worked in a role directly relevant to the referendum or key figures in it, and/or have been hired into a role with a specific focus on referendum/Brexit matters

Allocation of points is at the discretion of the PRWeek team. Part-time senior advisers to agencies may be awarded fewer points that full-time staff, as their involvment in the agency is less.

Most of the above hires have been written about in PRWeek - use the search box to find out more.

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