Ketchum wins ABPI Westminster PA

The Association of the British Pharmaceutical Industry this week handed its Westminster public affairs account to Ketchum.

The Ketchum team replaces GJW following a competitive pitch earlier this year. The pitch process is believed to have involved six agencies.

GJW, which has worked for the body from more than ten years, will continue to supply PA support to the ABPI in Wales and Brussels. The ABPI has its own in-house team in Scotland.

The ABPI represents around a hundred UK prescription drugs-producing pharma companies. The main component of the PA strategy is to promote the pharma industry in the context of NHS delivery.

ABPI members either supply, develop or manufacture more than 80 per cent of the medicines prescribed though the NHS.

Ben Hayes, ABPI director of public affairs, said: 'Broad issues such as the future of the NHS, its modernisation and how it affects treatment is something Ketchum will be assisting with.'

Ketchum has put a three-strong team in place, headed by David Fanthorpe, public affairs practice group director.

Fanthorpe reports to Hayes, who heads a ten-strong PA and PR team in-house.

The day-to-day running of the account will be handled by account director Allison Bartlett.

Other Ketchum pharma clients include UCB Pharma.

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