STOP PRESS: Private firms are less trusted

RESEARCH: Private firms are less trusted than NGOs and governments to be socially responsible and transparent, according to research this week by Edelman PR Worldwide. The opinion-leaders survey found 43 per cent trust NGOs while 38 per cent trust businesses. Meanwhile, Reader's Digest's second annual Trusted Brands survey named Lloyds TSB as the most trusted brand in banking and British Airways in aviation. Ford emerged top among car manufacturers, while Tesco was leader in retail. Leader, p8.

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