Robinson, who starts today (5 June), has been tasked with growing the business in the APAC region.
Jennifer Wilson, formerly group executive director at The Project Factory, is now head of healthcare at Way To Blue APAC. Healthcare clients include Australia's Department of Health and research organisation The George Institute.
Way To Blue APAC has also appointed Laura Vozzo as head of entertainment and culture, taking the total number of staff at the agency to 12. Before joining Way To Blue, Vozzo was a director at talent agency LVC Group, her LinkedIn profile states.
The Project Factory's London team had been merged into Way To Blue following the 2015 acquisition.
Way To Blue, which was established in 1996 as an entertainment comms agency, has clients including MTV, Cartoon Network and 20th Century Fox. It also has offices across Europe and in Los Angeles.