MCPR Scotland will operate from Dundee, working from a separate building to Patter PR. It will be headed by Patter PR founder Jennie Patterson and MCPR founder Murray Chalmers.
The first client announced for MCPR Scotland is Dundee's bid for the title of European Capital of Culture 2023. Patterson previously led the PR campaign for the city’s bid for UK City of Culture in 2013 with Dundee City Council.
Chalmers founded his eponymous agency in 2008 and represents major stars including Coldplay, Paloma Faith and Robbie Williams. He was named among the top five most influential people in entertainment comms in the UK in PRWeek’s Power Book 2017.
Chalmers said: "Dundee is my home town and I feel evangelical about promoting it - so MCPR Scotland was an obvious expansion for my company.
"MCPR in London and MCPR Scotland will work together to bring our integrated talents to a wide variety of new projects. It’s about time that Dundee’s resurgence was reflected by a PR company who are local but truly international in reach and ambition.
"Jennie, who has already shown so much of what can be done here, will now draw on resources from a team of 15 people, delivering truly outstanding campaigns for Dundee and for Scotland. MCPR Scotland is open for business in Dundee, a city we both love and want to see prosper as much as possible."
Before launching Patter PR, Patterson spent 13 years working with consumer PR agencies in London, latterly as divisional director with Modus Publicity before moving to a consultancy role working with luxury goods conglomerate LVMH.
She said: "Blending my local knowledge and networks with the resources and contacts that Murray’s London-based company can provide is a completely new offer for Dundee. I’m delighted to be setting up MCPR Scotland with Murray Chalmers, someone I’ve known and admired for many years."
MCPR declined to comment further about the nature of the alliance; for example, about the ownership of the venture.