- For the first time, PRWeek will publish a separate regional league table of agencies outside London and examine key cities around the country. This will appear on 3 May
- Tech specialists were among the worst affected during the year. August.One Communications saw a drop in fee income of 21 per cent and fell from position 26 to 31st. Fellow tech firm Brodeur moved from 27 to number 34, with fee income falling by 25 per cent to just over £4.5m
- Newcastle-based NP (formerly Northern Profile PR) grew by 32 per cent, breaking the £1.5m fee income barrier for the first time. Account wins during 2001 included the Army, the DTI, Fitness First, Willmott Dixon, Lovell Homes and The Officers Club
- London-based tech agency Brands2Life, although only in its second year of existence, grew by a massive 97 per cent, recording fee income of £917,812
- London-based Packer Forbes Communications increased fee income by 68 per cent taking it over the £500,000 mark. The healthcare agency works primarily in the ethical and pharmaceuticals area with a significant part of its business coming from the charity and voluntary sectors
DEFINITIONS IN TOP 150 LEAGUE TABLE
PR Consultancy applies only to UK-based consultancies. PRWeek reserves the right to refuse entry to companies that are judged to fall outside the category of public relations consultancy. In borderline cases, PRWeek will seek the advice of the Public Relations Consultants Association (PRCA) before making a ruling.
Fee income means PR fees - defined as the amount a consultancy is paid for a project or the time its consultants are charged out to clients - plus mark-up on disbursements only. It does not include income from advertising, design or direct marketing.
Total owned PR income refers to independent consultancies or holding companies with subsidiaries of which the company owns 51 per cent or more of the equity.
Pro Rata PR income relates to income from associate companies where the named PR agency owns less than 51 per cent. Income is pro rata to the shareholding, i.e. if a company holds 35 per cent of an associate, the figures will include 35 per cent of that associate's income.
Turnover is a higher figure than fee income as it includes activity from non-PR activities such as advertising and design, as well as gross disbursements made on behalf of clients.