Vegas is the be-wigged blonde (slouched left) - seen here testing the amphibious ability of vegetables along with CPN consultant Shipla Patel.
Quite how this spectacle will spread the message of proper food hygiene throughout the EU via its website, Good2Eat, is anyone's guess.
But it may have a profile-raising effect on Patel. ITV-watchers will recall Vegas's last marketing campaign, when impersonators took to chanting 'Mon-key' repeatedly.
We may now witness a similar phenomenon, with the campaign's intended audience of 14 to 25-year-olds, from Portugal to Greece, blaring 'Ship-la' in a thick Lancs twang.