Sante Communications MD Liz Shanahan, who chairs the network, said attempts to expand the capabilities of the agencies involved had been key to the creation of the group.
'Although we already do global strategy work for firms, we (Sante) are not able to offer implementation except in the UK. The purpose of the network is to find people in the industry who are a success in other countries to enable us to implement work globally,' said Shanahan.
The current line-up consists of UK agency Sante, New York agency Chamberlain Communications Group, Washington DC-based Spectrum Science Public Relations, Parisian agency GroupePR, Brussels-based lobbying firm PRForce, German agency FischerAppelt Kommunication, and Japanese agency Inoue Public Relations.
Shanahan indicated the network is still looking at recruiting further partners, with Asia Pacific, South Africa and South America key areas for expansion.
All of the agencies involved are small to medium-sized independents.