INTERNATIONAL: Vodafone adds three to agency roster in Ireland

DUBLIN: Vodafone Ireland has appointed Edelman PR, Bill O'Herlihy Communications and Gallagher & Kelly PR to its agency roster following a review of all communications.

The mobile phone giant announced it was pitching its PR across Ireland following a rebrand from Eircell in February.

Incumbents Bill O'Herlihy and Gallagher & Kelly remain on the roster, but take on refocused briefs.

Gallagher adds CSR and public affairs to its original corporate remit, while former PA and consumer PR incumbent Bill O'Herlihy will act as special adviser to Vodafone Ireland CEO Paul Donovan.

Edelman takes on a remit covering consumer and sponsorship PR.

The agencies won the work after a pitch, which originally included six agencies (PRWeek, 22 March).

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