G/HI said its relationship with Lego was unaffected by the move, which comes just months after a comms review led to an in-house revamp (PRWeek, 1 February).
The C&W team is led by MD Jonathon Shore and associate director Adele Pegden, reporting to Teresa Martini, Lego Learning Institute PR director, and Francesco Ciccolella, the firm's SV-P of global brand communication.
Ciccolella said the purpose of the drive was to establish the Lego Company's 'expertise and credibility' in the learning field.
Earlier this year Lego embarked on an overhaul of its comms department, creating a global V-P PR role and a European PR director role, in place of the existing three European area PR directors. The firm is looking to complete the overhaul by June.