KPMG Consulting/BroadView online service to launch

Management and tech consultancy firm KPMG Consulting is launching an online communications service for an undisclosed top client.

The firm has brought in broadcast PR specialist BroadView to develop, launch and run the narrowcast service, set to be available on a secure extranet website.

BroadView is specifically tailoring and designing the site to suit one of KPMG Consulting's major - but as yet undisclosed - clients.

'KPMG have identified this client as one they can grow their business with significantly in the future and they have decided to be proactive in their relationship to demonstrate what they're doing for the company in their ideas and their approach,' said BroadView CEO Stuart Maister.

Reporting to KPMG Consulting senior marketing Manager Lex Melzer, BroadView will handle the site's content strategy, editorial management, design, production and technical specifications.

Maister said the site will communicate not just with senior executives at the British multinational, but also its staff of 600.

Site content will include webcasts, interactive forums, digital video reports and multimedia presentations on consulting issues. Melzer said the programme combines digital PR techniques with relationship-building methods of direct marketing.

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