Simpson/Salvoni company to offer budgetary advice

Online management consultancy Optimum Web is to target in-house PR staff with its latest service offer.

The company, set up two years ago by former Nexus MD Keith Simpson, is to launch a sister company next month called Optimum Strategy, which will offer PR management consultancy advice.

OS will be headed by Burson-Marsteller's former marcoms director Janet Salvoni and Simpson, who retains his role as Optimum Web MD.

Simpson claims the new company could cut clients' PR spend by as a much as a quarter, through eliminating 'pointless tasks that are carried out by agencies and in-house departments alike.'

OS will start with a six-strong team, which includes former Burger King comms head Sally Canty.

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