Drum MD Karen Hughes heads the account, reporting to AIG marketing manager Roger Thomas.
Hughes said: 'The campaign will focus on targeting our key audiences through the trade and national media, as well as in special platform events.'
The hire of Drum comes two weeks after the agency scooped another piece of work from AIG.
Drum was appointed in early April to promote to consumers a joint-venture with Inter-Group, called JourneyWise. The venture offers services including a 24-hour helpline and a concierge.
Drum is also tasked with handling crisis and issues management for JourneyWise.