With the Electoral Commission accepting electoral roll registrations until the end of the day on Monday, 22 May, Thorpe Park says that anyone in the age bracket who can prove they have registered to vote will be able to get into the park for £20 on Monday to Friday next week. It normally costs £52.50 to buy a ticket on the day for the attraction.
A release from Taylor Herring, which has run a number of campaigns for the park, notes Ipsos Mori research showing that just 43 per cent of people aged under 25 voted in the 2015 general election, compared to 78 per cent of those aged 65 and above.
Dominic Jones, divisional director at Thorpe Park, said: "We often hear young people are disengaged from politics, but a large number of our guests have shown an interest in politics, world events and social issues. However, there are still a large number abstaining from voting in political elections. Young people are just as concerned about the financial future as any other person."
As part of a broader campaign ahead of this year's election, Thorpe Park is encouraging young people to have their say in its Your Voice Counts campaign, using the hashtag #YVC. The park says videos submitted "will be collated and sent to political party leaders".
The agency has been pitching news of the stunt to media this morning, accompanied by a video in which Thorpe Park attendees are asked their views on politicians.
Parkgoers are also asked if they have registered to vote. Some haven't, but others have. In a surprising turn of events, one said: "I have, but only because apparently it's going to improve my credit score."
Despite a variety of campaigns from local authorities, turnout in elections for new regional mayors was between 20 and 30 per cent in the six areas that took to the polls earlier this month.