Weber Shandwick won the Global Agency accolade, while the Financial Times took the Global In-House team award. The prizes for outstanding individuals in-house and agency-side went to Zeno Group CEO Barby Siegel and Intel CMO Steve Fund.
Weber Shandwick won big across the night - taking the spoils in a further six categories including Best Campaign, for work with filmmaker Vibha Bakshi on a campaign that has followed her 2015 documentary Daughters of Mother India. The film itself was made in response to the 2012 New Delhi gang rape that shocked the world.
The agency was also recognised for work with ActionAid, Pearson and Sonos, and received a high commendation in one category. Weber's global revenues rose by an impressive 10 per cent last year, one of only two agencies in the top 10 of PRWeek's new Global Agency Business Report to show double-digit growth.
MSLGroup's #LikeAGirl campaign for Procter & Gamble brand Always took two wins and three high commendations, and the agency won a third award for work with Netflix.
MHP's Missing Type campaign won the Global Integration gong and was highly commended in two other categories.
Click to see the full shortlist
Global Citizenship
Highly commended: Girls4Tech by Mastercard
Highly commended: Vodafone's Anti-Bullying Emojis by Vodafone Group
Winner: #LikeAGirl Emojis by MSLGroup for Procter & Gamble Always
Consumer Launch
Highly commended: Going for Gold: Pizza Hut’s Golden Garlic Knot Pizza Shines at Super Bowl 50 by Creation for Creation for Pizza Hut
Winner: Making Single Malt Fashionable by Tin Man for anCnoc - International Beverage
Corporate Social Responsibility
Highly commended: Vodafone's Anti-Bullying Emojis by Vodafone Group
Winner: The Alphabet of Illiteracy by Weber Shandwick for Pearson
Employee Communications
Highly commended: DuPont’s Journey to Three: Driving Performance Through Ambiguity by DuPont, Gagen MacDonald and Think Marketing
Highly commended: HSBC Now by HSBC
Winner: Bacardi Employees Join No Straws Pledge by Bacardi
Global PR Breakthrough
Highly commended: 'A Fighting Chance' by Ketchum Sports & Entertainment for Samsung Electronics
Winner: Music Makes It Home by Weber Shandwick for Sonos
Global Event Activation
Highly commended: Stronger Moms by MMK+ for Procter & Gamble
Winner: #LikeAGirl - Keep Playing by MSLGroup for Procter & Gamble Always
Issues and Crisis
Highly commended: Bayer Bee Care Program by Porter Novelli for Bayer
Winner: Daughters of Mother India by Weber Shandwick for Vibha Bakshi
Healthcare
Highly commended: #CondomEmoji by Premier for Durex
Winner: Lelo Hex - A Risk-Taking Campaign to Campaign Against Taking Risks by Lelo
Nonprofit
Highly commended: Keys of Hope by Ketchum for Caritas International
Winner: #BrutalCut by Weber Shandwick for ActionAid UK
Product Brand Development
Highly commended: #LikeAGirl Emojis by MSLGroup for Procter & Gamble Always
Winner: #CondomEmoji by Premier for Durex
Global Creative Idea
Highly commended: ACHE/Exposure for Proximo Spirits - Hangar 1
Winner: Vodafone's Anti-Bullying Emojis by Vodafone Group
Global Partnerships
Highly commended: Waldorf Astoria Driving Experiences by Magrino for Waldorf Astoria Hotels & Resorts
Winner: The Social Travel Summit Inverness - #STSInverness by VisitBritain and iambassador
Global Content
Highly commended: #LikeAGirl Emojis by MSLGroup for Procter & Gamble Always
Highly commended: Missing Type International by MHP Communications/Engine for NHS Blood and Transport
Winner: Clear about Psoriasis by 90Ten for Novartis
Global Impact
Highly commended: #LikeAGirl Emojis by MSLGroup for Procter & Gamble Always
Winner: Daughters of Mother India by Weber Shandwick for Vibha Bakshi
Global Integration
Highly commended: Marvel x Garage by Disney Consumer Products and Interactive Media
Highly commended: The Alphabet of Illiteracy by Weber Shandwick for Pearson
Winner: Missing Type International by MHP Communications/Engine for NHS Blood and Transport
Corporate Branding
Highly commended: a-ha eternalized by Hydro in virtual reality by Burson-Marsteller Oslo for Norwegian Hydro
Winner: Netflix Everywhere by MSLGroup for Netflix
Public Sector
Highly commended: Missing Type International by MHP Communications/Engine for NHS Blood and Transport
Winner: One Shot Against Seven Deadly Diseases by Genesis Burson-Marsteller for Immunization Technical Support Unit (ITSU)
Global Marketer
Highly commended: Geraldine Calpin for Hilton Worldwide
Winner: Steve Fund for Intel Corporation
International Agency
Highly commended: Zeno Group
Winner: Instinctif Partners
Global Brand
Winner: Lego
Global Professional - Agency
Highly commended: Pat Ford, Burson-Marsteller
Winner: Barby K Siegel, Zeno Group
Global Agency
Highly commended: Cohn & Wolfe
Highly commended: Edelman
Winner: Weber Shandwick
Global In-House Team
Highly commended: HSBC
Winner: Financial Times Global In-House Team
Campaign of the Year
Winner: Daughters of Mother India by Weber Shandwick for Vibha Bakshi
Click to see the full shortlist
