Breakfast Briefing, 5.9.2017: United's bottom line shrugs off crisis

Consumers did not punish United Airlines with their wallets last month despite the video showing authorities violently dragging Dr. David Dao from a flight.

Crisis doesn’t dent United’s bottom line
United Airlines endured a drawn-out corporate crisis last month after it forcibly removed passenger Dr. David Dao from his seat on a Chicago-to-Louisville flight on April 9. However, the flood of bad press didn’t hurt the airline’s bottom line last month. United carried 12 million passengers in April, up nearly 8% from the prior year, and it claimed on-time arrival and departure times better than competitors, according to data cited by the Los Angeles Times. United also closed the book on one of the stranger airline crises in recent memory, reaching a settlement with the breeder of animal celebrity and gigantic rabbit Simon, who died on a flight from London to Chicago last month.

Instagram encourages users to talk about mental health
The social media platform is showing support for users who discuss their mental health via their Instagram accounts, launching the #HereForYou campaign on Monday. The push coincides with Mental Health Awareness Month, which runs through May, according to Mashable. Instagram rolled out a sponsored video featuring three users who have started mental health conversations on its network.

I want to thank @instagram for continually creating a safe space for people to have conversations about mental health. I have seen & heard many brave people speak out about their own ever changing relationship to their mental illness; the ups & the downs, the triumphs & the pain. IG is a visual platform BUT many have used this space for more than just posting images. They have found communities and friends who support them, and places where they can speak openly and honestly about their lives. May is Mental Health Awareness month in America and @instagram asked me to join them on @goodmorningamerica with @robinrobertsgma & @marnelevine to talk about the new ways in which they are supporting these conversations and communities and how I chose to speak about my own experience with my upcoming film #FeedtheMovie . No one should suffer in silence. There is no shame in asking for help. Take this moment to let someone know we are #hereforyou

A post shared by Troian Bellisario (@sleepinthegardn) on

42West named in latest Fyre Festival suit
A North Carolina couple has filed the sixth lawsuit against the organizers of Fyre Festival, the music event billed as a celebrity-filled Coachella in the Bahamas that turned into the camping trip from hell, complete with bad school lunches. The most recent suit is the first to name PR firm 42West and creative shop Matte Projects; the plaintiffs are seeking $5 million, according to Rolling Stone. Last week, Vanity Fair posted a presentation deck of the festival’s business and marketing strategy, which relied on social media influencers, many of whom deleted their posts after the festival turned into a disaster, to sell the public on the event.

Trump ‘pins’ tweet, social media loses it
The latest thing driving Twitter users crazy about President Donald Trump’s account isn’t a truculent tweet attacking a political opponent or business that dropped his daughter’s clothing line, but an odd pinning of a tweet into his background image. Trump touted his earlier tweet claiming former Director of National Intelligence James Clapper said there was no collusion between Russian officials and the Trump campaign—what Clapper said was more nuanced—by photoshopping it into his background image. The tweet-quote has since been deleted, but not before launching dozens of memes.

Travel alert: U.S. considers laptop ban from Europe
Soon you may have to get your work done before you board your trans-Atlantic flight. American officials are considering expanding the ban on laptops as carry-on luggage from several Middle Eastern cities to U.K. and European airports. The Department of Homeland Security measure would stop passengers from boarding with carry-on electronic devices larger than a cellphone, according to CBS News.

New from PRWeek this morning
From the 2017 Agency Business Report: The CEOs of five of the largest holding companies on what Trump, Brexit, and international uncertainty means for them. Ketchum’s KayAnn Schoeneman on the clues communicators can glean from the first 100 days of the Trump administration. 

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